MARTA (Monitoring Attitudes towards Road Transport Automation), a cross-sectional project within the DRIVE II programme of the Commission of European Communities, is collecting and pooling information on the market potential of ATT (Advanced Transport Telematics) on European inter-urban corridors. The project aims at providing transport decision makers and ATT suppliers with intelligence on demand factors - responses and requirements - for ATT products and services, on market barriers, as perceived by ATT suppliers (suggesting solutions to overcome them), and on corridors with similar magnitudes of transport problems for ATT to address. Market intelligence is provided, based on: (i) data collected provided, based on: (i) data collected from surveys conducted by the project and background information provided from DRIVE pilot projects and other sources, and (ii) a market assessment framework which includes five modules (relevant ATT technologies, user requirements and responses, supply-side factors, corridor characteristics and typology, market assessment). The most promising ATT systems for corridors have been selected according to ex-ante impact assessments. Systems are grouped into four functional areas: inter-urban traffic management, travel and traffic information, vehicle control, and commercial vehicle management. A first analysis of the market intelligence from survey results focuses on attitudes towards the selected ATT of road authorities, fleet operators, end-users and industrial suppliers. (A)
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