Samenvatting
Behavioural insights are an important component of the Department for Transport’s vision for a transport system that is an engine for economic growth but one that is also greener and safer and improves quality of life in our communities. The Behavioural Insights Toolkit provides a readily digestible and user-friendly guide to those responsible for transport policy and delivery initiatives, including local authorities. The toolkit shows how behavioural insights can be applied in the transport context to achieve policy objectives. The toolkit does not represent mandatory guidance and its use is purely voluntary. (Author/publisher) This report may be accessed by Internet users at http://www.dft.gov.uk/publications/behavioural-insights-toolkit