There is a large body of research on the effect of road safety campaigns available that potentially allows formulating best practices for designing and evaluating campaigns. There is an urgent need for research focussing on the effects of road safety campaigns on the number of road traffic accidents and other key variables asaccom panying measures like enforcement. This could be achieved by estimating the relative effects of contributing measures as for example the use of information mediated by television, radio, newspapers, different forms of education, police enforcement, etc. The EU-project CAST – Campaign Awareness raising Strategies in Traffic Safety - is in the form of a Specific Targeted Research Project aimed at meeting the European Commission’s needs for improving road traffic safety by means of effective road safety campaigns. (Author/publisher)
Samenvatting