Campaigns and Awareness Raising Strategies in Traffic Safety (CAST). Deliverable 2.1: Typology of evaluation methods : current practices and campaign evaluation.

This document investigates how road safety campaigns in Europe and beyond have been implemented and evaluated so far. The objective is to list an exhaustive description or typology of road safety campaigns (with respect to theme, target group, objectives, media plan, etc.) and an inventory of the evaluation methodologies (with respect to research design, measurement variables, data collection methods and techniques) that have currently been applied in practice. Besides building knowledge and establishing the current state-of-the-art regarding road safety campaigns and their evaluation the aim of this review is also to identify relevant attributes of road safety campaigns that have significant implications for evaluation. (Author/publisher)