Samenvatting
It is essential to write a detailed and structured campaign (evaluation) report in order to increase the accessibility and adequateness of relevant information in the domain of road safety campaigns. A campaign report should present a clear and concise overview of the whole campaign process and the evaluation study. This reporting tool is a practical tool for composing a standardised and complete campaign report. By following the proposed template, more appropriate, profound, and standardised reports will be available in Europe and researchers and other professionals involved in road safety campaigns.