It is important that campaign makers and researchers can learn from previous experiences with campaigns and campaign evaluations. Therefore it is essential to write detailed and structured campaign (evaluation) reports where the information as well as the order in which this information is presented is standardised. This way it is easy for the reader to find the exact information he or she needs, and it ensures that all essential information is included in the report. Therefore the reporting tool was developed as part of the CAST project. Because the evaluation study is a fundamental part of the campaign process and dependent of the campaign type, this reporting tool treats the whole campaign process. The final campaign report should present a clear and concise overview of all the steps carried out in the campaign. Therefore the reporting tool has become a template to write down the campaign process, including the evaluation study, in a standardised way. The tool exists out of a step by step guide on how to write a campaign report. By following these guidelines, it is ensured that all important information will be included in the report. In addition, the campaign details will be provided in a standardised order which makes it easier for the reader to find the requested information. (Author/publisher)
Samenvatting