Samenvatting
A case study of a seatbelt campaign in the Tyne-Tees area in the north east of England is described. It is stated that exercises such as described in this paper have to be a team effort. The controllers of the advertising, the designers, the research people, the policy people - all the multitude of interests involved must work together as a team to produce an effective campaign. Publicity campaigns are only part of a wider armoury of weapons available to the road safety experts. See also IRRD abstract no. 208624.