Samenvatting
The emergence of "no-frills" (low cost) scheduled carriers has produced major challenges not only to full service providers but also for charter airlines. The traditional charter product has offered travellers little choice either in respect of the duration of their holidays or in terms of the times that they could fly. The much greater flexibility offered by the new low cost carriers has resulted in the demise of many short haul charter services. As increasing numbers of travellers opt to put together their own holiday packages, booking their flights with "no frills" airlines via the Internet, charter airlines have had to find ways to respond to this threat to their short haul markets by offering greater choice to their customers.