Samenvatting
The SKANDIA insurance company has conduct a road safety campaign, which is described here. It is concluded that (1) it is possible to get a strong response for parents in regard to security and traffic problems for their children; (2) strong support from the authorities and the media is a must; (3) the used material must be simple and straight to the period; (4) by utilizing the skills available within the participating organizations the costs can be controlled and hold down.