Consumer acceptance of RSV features. Volume I: Executive summary.

Auteur(s)
Henderson, N.N. & Curran, K.N.
Jaar
Samenvatting

A study was conducted which investigated consumer attitudes towards the Minicars research Safety Vehicle (RSV) and its special safety features. Presently, characterization such as prize and fuel economy have the strangest lead in the purchaser's field of priority. They feel once safety is introduced in cars and consumers get involved, then the marketplace will dictate the level of safety consumers want.

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Publicatie

Bibliotheeknummer
B 18358 fo /91.1/
Uitgave

Washington, D.C., The Prism Corporation, 1980, 8 p.; DOT HS 805 454 / NTIS PB80-217821.

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