Consumer acceptance of RSV features.Volume II:. Comprehensive report on 23 focus groups to investigate consumer acceptance of Research Safety Vehicle Features.

Auteur(s)
Cenderson, N.H. & Curran, K.N.
Jaar
Samenvatting

The study was designed to gain insight into the attitude of the car buying public towards the Minicars Research Safety Vehicle (RSV) and its special features. Volume II determines the degree to which different factors are important and/or understandable to the limited group of participants in the research, and the effect any of the factors may have in purchase intent.

Publicatie aanvragen

7 + 4 =
Los deze eenvoudige rekenoefening op en voer het resultaat in. Bijvoorbeeld: voor 1+3, voer 4 in.

Publicatie

Bibliotheeknummer
B 18278 /91.1 /
Uitgave

Washington, The Prism Corporation, 1980, 84 p., fig., tab.; DOT HS-80555

Onze collectie

Deze publicatie behoort tot de overige publicaties die we naast de SWOV-publicaties in onze collectie hebben.