Consumer responses to electric vehicles : literature review.

Plug-in vehicles are novel technologies of which mainstream consumers have no experience. This presents a significant challenge to the investigation of the consumer response to such vehicles. This systematic review of the international evidence provides a solid understanding of consumer behaviour relating to the uptake of cars in general and EVs (including fully electric, plug-in hybrid and range extended electric vehicles) in particular. This will underpin future primary data collection being undertaken as part of the Consumers and Vehicles sub-project of the ETI Plug-in Vehicle Economics and Infrastructure programme. (Author/publisher)