Corporate incentives for promoting safety belt use : rationale, guidelines, and examples

Twelve case studies of industry-based safety belt programs are presented which successfully applied the principles and procedures suggested in this manual. Each case study includes a specification of the intervention program, the evaluation procedure, the program expense, the outcome of the program with regard to changes in safety belt wearing, and personal testimonials. Outcome data and testimonials support the central theme of this manual, namely that an appropriate application of behaviour modification principles can affect remarkable increases in safety belt use.