This paper considers the implementation of online train information services on the Docklands Light Railway, including the UK's first WAP based travel information service, and travel information being piped directly to local businesses. It addresses a range of commercial measures to wrap the product in 'added-value', integrate within the local community and build customer loyalty and to provide additional revenue streams, such as from the sale of communications infrastructure. The paper explains how DLR forms a key integral part of London's plans for the 2012 Olympics to keep 10 million informed spectators and competitors on the move reliably and efficiently. It highlights how information and technology will be enhanced and integrated over the coming years, in support of Transport for London's overall vision for a fully integrated transport management centre. ITS will play a key role in supporting the needs of the 2012 Olympic Games, but this cannot be seen in isolation and should always be considered as part of an overall programme of service delivery that involves the effective combination of people, processes and technologies. For the covering abstract see ITRD E134653.
Samenvatting