Recent findings from a survey of 1248 Auckland households that aimed to define the key drivers that influence travel behaviour are discussed. The work is a based on an extensive search of international and domestic literature. A framework that identifies the three approaches typically employed to market public transport (PT) and illustrate how the framework can be applied to segment customers and market public transport more effectively is presented. Results indicate that people’s transport choices are influenced most strongly by service attributes and some key environmental aspects. The results of this work are being used to assist local government public transport providers in Auckland to improve and market PT services. (a) For the covering entry of this conference, please see ITRD abstract no. E212706.
Samenvatting