An education campain directed at pedestrian aged 50 years and older: early findings.

A six-week tv and radio education campaign directed at NSW pedestrians aged 50 years and older was conducted in the Sydney, Newcastle and Wollongong metropolitan regions during 1978. Safe road crossing behaviour and need for conspicuity were emphasised. Early findings, based on reports of fatalities, have indicated no decrease in pedestrian fatalities of the target audience can be attributed to the campaign, and indicate that the road crossing behaviour of those aged 50 years and older is not amenable to change by use of multi-media campaigns.