In this paper, a method to develop innonative transport services is described. This method has been developed in the context of the `Transport concepts between individual and public transport' project. The starting point is that the transport market consists of a great diversity of transport needs. For each of these needs, new, fine-tuned transport services are conceivable. By developing new forms of service, they can be a competitive alternative to car use and can contribute to solving the increasing (car) mobility problem. The method developed provides a process framework for designing new transport services. The question in this context is how product (supply) market (for which consumers) combinations can be found systematically. For this purpose, the method can support three successive phases: (1) the analytical phase in which the focus is on systematically taking stock of the current market demand of mobility and the current market supply; (2) the creative phase in which attention is focused on searching new transport concepts; and (3) the testing or evaluation phase aimed at testing the transport concepts. In this testing, consumer wishes and needs are the main point of view.
Samenvatting