A study was conducted in four states of Malaysia, namely Johor (southern region), Selangor (central region), Kedah (north region) and Terengganu (east region) to assess the effectiveness of the helmet wearing, child helmet, conspicuous clothing and illegal racing advertisements aired on national television as part of a motorcycle safety campaign undertaken by the Ministry of Transport, Malaysia. A total of 650 male motorcyclists, ranging in age from 18 to 40 years, were interviewed in a survey conducted in November and December 2001 before the launching of the advertisements (pre-survey). A similar survey (post survey) was conducted 7 to 8 months later in July 2002 and 507 of the original sample responded giving a response rate of 78.0 per cent. Results showed that 94.4 per cent of the respondents were aware of the road safety campaign, and of these 97.7 per cent stated that their main source of information on the road safety campaign was the television (A). For the covering abstract of the conference see E217780.
Samenvatting