Samenvatting
The report assesses the usefulness and effectiveness of safety and public service announcement (PSA) messages through surveys conducted in four urban areas in t he United States: Chicago, IL; Houston, TX; Orlando, FL; and Philadelphia, PA. The surveys were designed to specifically address the types of safety and PSA messages for each respective city. A total of 2,088 survey responses were received and analysed. The report further captures findings and recommendations based on the analysis of the survey responses. (Author/publisher)