This study assessed the effectiveness of a 4-year program of bicycle helmet promotion that targeted elementary school children in one region of Quebec. The program revolved primarily around persuasive communication and community organisation, combining standard educational activities and activities to facilitate helmet acquisition and use. Helmet use was compared between more than 8000 young cyclist in municipalities exposed or not exposed to the program. Factors influencing helmet use were controlled through the use of multivariate analyses. Helmet use increased from 1.3% before program implementation to 33% in 1993. The program was clearly effective in most cycling circumstances and for various groups of children. However, the benefits of the program were unequally distributed; the program was one third as effective in poorer municipalities as in "average-rich" ones. It is concluded that this community-based program that combined various types of activities appeared to be effective. New intervention models are needed to ensure an equitable distribution of benefits. (A)
Samenvatting