Effects of advertising upon emergency aid seeking behavior.

Auteur(s)
Cochran, R.
Jaar
Samenvatting

In order to determine what the existing access patterns were and to assess the impact which the Metropolitan Emergency Medical Service (MEMS) had upon emergency care access, a study of expected behaviours before and after the introduction of MEMS was made. Public access patterns appeared to defend upon the type of specific emergency encountered, the dominant emergency provides in the area, and racial characteristics of the population. The intensive media campaign had in fact little effect.

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Publicatie

Bibliotheeknummer
B 19949 fo /84/
Uitgave

Atlanta, Georgia Institute of Technology, 1974, 8 p.; Report No. HRP-0029509

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