The Theory of Planned Behaviour proposes that intention is the closest predictor of behaviour, with attitude, subjective norms, and perceived behavioural control predicting intention; and beliefs underpinning the latter predictors. These beliefs facilitate behaviour change. This paper presents research that elicited the beliefs of young drivers using two methodologies. In the first methodology, a written questionnaire with open ended questions was used to elicit young driver beliefs across four behaviours, drink driving, driving tired, exceeding the speed limit, and restraint use. Secondly, semi structured interviews were conducted to determine young drivers beliefs about the risks of driving. In both methodologies young drivers expressed few beliefs about risky driving and the specific risks pertaining to certain behaviours. The interview data suggests that young drivers are more focused on the practical aspects of driving rather than the risks detailed in road safety advertising. This research provides opportunities for initiating behaviour change and details application of different research methodologies. (a) For the covering entry of this conference, please see ITRD abstract no. E218699.
Samenvatting