The goal of crash prevention necessitates a range of interventions to influence road user behaviour and to stimulate the adoption of training that develops and refines rider/driver awareness and skills. BikeSafe is a motorcycle road safety initiative instigated in the United Kingdom. This paper sets out how the scheme was designed as a road safety intervention with the intention of engaging with motorcyclists for the purpose of assessing their training needs, then providing motivation and direction to riders for further training. Alongside the roll out of BikeSafe across the UK a major research programme was undertaken to explore the alternative directions of rider development taken by motorcyclists. The implications of the research are set out and demonstrate how the generation of a well-configured, attractive and competitive development offers intense, positive experiences for participating motorcyclists. (a) For the covering entry of this conference, please see ITRD abstract no. E214057. Printed volume contains peer-reviewed papers. CD-ROM contains submitted papers.
Samenvatting