Influencing modal choice via Internet based travel information has been considered by a number of interested parties. Information of this kind is an important aspect of the decision making process, relating to travel choices. However, the lack of substantive research into how this information should be presented to the user will clearly affect the probabilities of the medium's ability to affect modal choice. This paper reports the findings of a research project looking into the useability of Internet based travel information on organisational Intranets. The paper discusses current Internet use and travel information in the UK, evaluation methodology and presents results and recommendations to improve the effectiveness of travel information web sites.
Samenvatting