Evaluation of the 1989 "there's no excuse, so belt up" restraining wearing campaign.

Auteur(s)
Wise, A. & Healy, D.
Jaar
Samenvatting

A major restraint usage promotional campaign with the theme "There's No Excuse, So Belt Up" was conducted in Victoria between 7 June and 15 July 1989. The key messages were directed at both front and rear seat occupants including parents who allowed their children to travel unrestrained. Metropolitan Melbourne on-road exposure surveys and rural town surveys conducted "before" and "after" the campaign enabled campaign outcomes to be evaluated in terms of changes in restraint wearing rates.

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Publicatie

Bibliotheeknummer
C 2 [electronic version only] /83.5 / IRRD 831199
Uitgave

Hawthorn, Vic., VIC Roads, 1990, 26 p., 5 ref.; Report No. GR/90-15

Onze collectie

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