Known generally by the name that was registered for it in Western Australia,TravelSmart® consists of voluntary travel behaviour modification tools that provide information that may influence people's travel choices. TravelSmart projects convey information about travel and activity alternatives and attempt to motivate people to change their travel behaviour. TravelSmart typically focuses on helping individuals to identify travel options that are realistic, achievable, and convenient, and that provide personal benefits. The NSW Department of Planning initiated pilot testing of the implementation of a TravelSmart Households program in New South Wales in April 2004. Implementation of TravelSmart was undertaken by the consulting firm of Steer Davies Gleave. Evaluation of the effectiveness of the TravelSmart program was undertaken by the Institute of Transport and Logistics Studies of the University of Sydney. This paper describes the evaluation of the pilot TravelSmart Households implementation in the suburbs of Ermington in the Parramatta Local Government Area, and Woy Woy in the Gosford Local Government Area. (a) For the covering entry of this conference, please see ITRD abstract no. E214666.
Samenvatting