Samenvatting
A Supplementary Road Safety Package was developed in New Zealand in 1995/96 to supplement the compulsory breath test and speed camera programmes introduced in 1993. The major features of the package were the use of emotion and shock advertising campaigns to affect bad driving attitudes and behaviours and making police enforcement more risk-targeted (to drink driving, speeding and seatbelt use). This package continued for five years. This paper estimates the effect of the package on road trauma. (Author/publisher) For the covering entry of this conference, please see ITRD abstract no. E209537. This paper may also be accessed by Internet users at: http://www.btre.gov.au/docs/atrf_02/program.html