Samenvatting
A study has been conducted into the effects of the television series "Familie Oudenrijn" and the information concept on which it is based. The series started in 1988; every year, sixteen new programmes were broad cast. The series was styled like a 'family comedy', and aimed to draw a broad public through its entertaining approach. Road safety and, during the last year of the series, the addition of environmental issues arising from road traffic, were interwoven with the experience of the family. The underlying concept is known, in short, as 'organiser'. In line with the playful approach of the television series, traffic spectacles were organised in some major towns. These were promoted by the series.