An experiment in the use of broadcast media in highway safety : systematic analysis of the effect of mass media communication in highway safety.

Auteur(s)
Fleischer, G.A.
Jaar
Samenvatting

A broadcast media campaign was developed in 1971. Broadcast materials were distributed to selected radio and TV stations for subsequent broadcast as "public service announcements" for seat belt usage. On the basis of 22.000 vehicle observations and 2000 telephone interviews, it is concluded that the announcements have had little effect on safety belt usage or related attitudes.

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Publicatie

Bibliotheeknummer
A 9624 [electronic version only] IRRD 204854
Uitgave

Los Angeles, University of Southern California, 1972, 131 p., tekn., foto's, tab.

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