Samenvatting
This paper outlines the basic components that must be in place as precondition for public transport to effectively perform in a competitive transport market. The components can be grouped into a sellable product, political support, coordination of operators, marketing and meticulous attention to detail. Each component is explored with respect to its significance and global benchmarks of excellence are shown as examples. The paper focuses on following key aspects: services; politics; coordination; marketing; and attention. (Author/publisher) For the covering entry of this conference, please see ITRD abstract no. E214755.