Samenvatting
A community- based strategy for promoting safety belt use was field- tested in two adjacent rural communities, one populated by a preponderance of students, faculty, and staff of a major university. The intervention involved the front- seat passenger of a stopped vehicle displaying to the driver of an adjacent, stopped vehicle an 11 x 14 inch flash card that read, "PLEASE BUCKLE UP- I CARE." If the driver buckled up, the "flasher" flipped over the card and displayed the message, "THANK YOU."