Forecasting dial-a-bus ridership in small urban areas. Paper presented at the 54th Annual Meeting of the Transportation Research Board TRB, Washington, January 1975.

A method is developed for estimating potential demand for innovative transit services such as dial-a-bus and park-and-ride in small urban areas and suburban communities currently lacking such services. Results indicate that the method gives reasonable estimates of demand and demand sensitivity to policy variables such as fare and gasoline price.