The relationship is investigated between some colors of cars and their image sensation by using the fuzzy set theory. 80 college students, middle school students, and public figures (all subjects aged 13-47 years) completed a questionnaire about 1 car style, 15 colors, and 10 image words. The feeling an subject projected on a car was quantified using the membership function of a fuzzy set. A computer program was constructed to calculate and analyze the similarity relations of various colors and further to arrange the corresponding membership functions of colors to 1 image word by size. If designers can input the demanded image word or words that characterize a car in the stage of concept design, then a color for a car can be suggested. This method can reduce the error of a design decision and improve decision-making efficiency.
Samenvatting