The TravelSmart Workplace program aims to green commuter mode choice through workplace intervention. Increasing the use of alternatives to the single occupant vehicle by commuters will reduce vehicle emissions and traffic congestion in Perth, Western Australia. In this study three intervention types were implemented in a workplace situation which varied in the level of employee involvement, environmental leadership and method of information distribution. A mixed methodology is employed to examine the relative effectiveness of the three education strategies in the light of qualitative and quantitative data. Changes in knowledge, attitude, efficacy and behaviour were noted in all programs, but the data indicated that the third intervention, the most involving, achieved the best long term outcome. For the covering abstract see ITRD E124693.
Samenvatting