This paper discusses some policy implications of recent research into the taxi market at Plymouth, England. The survey attempted to estimate the extent of significant unmet demand, and generated operational data at three key taxi ranks and a demand data set based on 342 trips. Although there was an excellent level of service for passengers, it was found that taxi drivers spent only about 20% to 25% of their time earning revenue. The author thus attempted to estimate sources of new market demand for private passenger transport (PPT), by using a new questionnaire approach for estimating new demand for taxi trips in Plymouth. Subsequent economic modelling showed that about half the present number of taxis could meet normal peak demand, if they were used productively; it is unlikely that more than a few people would have to wait for taxis. Over a third of respondents might realistically make new taxi trips, 70% of which would be at least weekly, with many of them at periods of relatively low taxi use. New clients would be willing to pay more for convenience, freedom from stress, reliability and safety. The author also considered the scope for redefining taxis and private hire cars.
Samenvatting