User temptation? Lessons from public and private parking companies Dutch parking companies have gained a lot of experience with the concept of "user temptation". A key element of this concept is quality thinking, contrary to quantity thinking, which used to be common sense. The parking experiences show that public as well as private parties need to contribute in the development of instruments of temptation. The public sector needs to develop a policy that enables the use of push- as well as pull-factors. Also important are the relevant social developments, which can enhance a policy of temptation or make it impossible. Private parties are indispensable in the execution of a policy of temptation, as they can better anticipate to the changing wishes of users. Lastly, the importance of co-operation between public and private parties is stressed. Co-operation is necessary in order to create clarity, unity and comfort for the users. (Author/publisher)
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