How to seduce car drivers to use P&R? An HII application for mode choice behaviour P&R facilities may improve the accessibility of cities. However, recently realised P&Rs in the Netherlands are not successful. To build more attractive P&R facilities, insight in the car drives preferences with respect to transfer from car to public transport (PT) is required. The question is how car drivers weigh the different P&R characteristics and how these characteristics affect their choices. To gain that insight the Hierarchical Information Integration approach is used; an extension of the stated preference modelling approach, which is able to handle a larger amount of attributes in the model. To apply that method, three experiments are constructed, an experiment to evaluate the quality of P&R facilities, an experiment to evaluate the quality of PT and an integrative experiment in which respondents are asked to make a choice between P&R, car and PT alternatives. The paper presents and discusses the models estimated from these three experiments and illustrates how these models can be applied to predict P&R use. Most remarkable is that the quality of P&R facilities is most influenced by safety aspects, such as supervision, safe pedestrian route and maintenance. The quality of additional PT is most affected by the probability of a seat. Finally, time considerations are most important in the P&R choice decision, but also costs and quality of P&R facilities and additional PT were important. (Author/publisher)
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