In Austria since 1997, 15 year old people instead of 16 year olds are allowed to have a driving licence for mopeds. As these people of this age group are frequently involved in traffic accidents, the Austrian Ministry of Transport and Science financed this project in order to find ways to develop better target group oriented communication methods as a part of traffic education programs. This contribution gives an overview about this project. A discussion of the results ends with a catalogue of criteria for communication strategies, that should be taken into consideration whenever young people of an age of 15/16 are addressed in connection with traffic issues, be it directly or indirectly. This catalogue includes also requirements concerning the trainer or teacher, and it deals extensively with the contents and with the construction of messages.
Samenvatting