Road Safety Days or Road Safety Weeks are part of a set of road safety campaigning activities that aim to improve road user behaviour. They target people by providing information which influences them and thus can have an impact on their course of action. They usually are organised at a national level. The initiators can vary from local citizens to high-level politicians. It is then a matter of forming an organisatory team, decide on the activities, find some public or/and private funding and mobilise the media and the masses around the event. The duration of Road Safety Days/Weeks are shorter than other forms of campaigning (e.g. publicity campaigns), generally one day up to a week. For this reason, their effect can be considered to be limited. But providing they are part of a more global strategy, they have proven to be quite effective. (Author/publisher)
Samenvatting