Samenvatting
This paper describes the results of a UK study to identify the motivation of car drivers. Factor analysis was carried out on agreement ratings for a set of items on the affective benefits of car driving. Two factors were produced, labelled identity and independence. Composite analysis showed that the young and the relatively poor had the greatest sense of personal identity - projection, pride, power and self-expression; while older drivers, especially females, scored highest on the convenience and independence factor. These results have consequences for those looking to encourage modal shift by providing alternatives to car use for different population segments. For the covering abstract see ITRD E113725 (C 22328 CD-ROM).