In 1979 a mass media campaign was mounted in New South Wales to promote the use of child restraints. The impetus of the campaign was three fold. The campaign package and the development of the communication strategy are described.
In: Proceedings of the twenty-fifth Conference of the American Association for Automotive Medicine (AAAM), San Francisco, California, October 1-3, 1981, p. 307-321, 2 fig., 10 ref.
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