Samenvatting
A study is described, which was carried out in a Paris region in seven large industrial firms, on the influence of posters on driver behaviour, in particular for the use of seat belts. Four posters were designed by a graphic art specialist, each poster concentrated heavily on one of the following approaches: fear, humour, scientific character and aesthetics. As regards the using of seat belts, the aesthetic argument showed an increase in the using of seat belts. The humorous poster seems to have had a negative effect. The other two posters do not appear to have produced any notable effect. See also IRRD abstract no. 208624.