This synthesis will be of interest to transit agency general managers and their marketing and planning staffs. It will also be of interest to state departments of transportation, metropolitan planning organisations, and other professionals in the private sector concerned with the provision of suburban transportation services. This synthesis provides information about the suburban shift from the more traditional central business district-oriented service patterns of selected transit agencies. Transit agencies with limited marketing successes in this area are being challenged to address these non-traditional markets anew. This report of the Transportation Research Board describes some common elements of success among transit agencies with services that have suburban origins and destinations and that serve largely suburban travel needs. This synthesis documents current transit agency practice regarding targeted marketing, partnerships with the private sector, site design and land use issues, and transit's role both as "mobility manager" and in taking corrective actions to attain national air quality standards. Selected case study examples representing the wide diversity of suburb-to-suburb transit services being offered in the United States and Canada describe in more detail where innovative approaches are being used to meet increased travel demands. (A)
Samenvatting