Electronic ticketing has been in the marketplace for a number of years. It streamlined accounting practices, speeds revenue collection, improved passenger boarding times and allowed operators to more readily analyse their customer base. While technology has permitted a migration from the magnetic stripe card to the e-purse and onto integrated electronic ticketing (smart card), the driving force has often been the high expectations of stakeholders. However, despite its widespread advantages, experience shows that the 'technology silver bullet' myth is causing considerable challenges in making integrated electronic ticketing a reality. The real challenge lies not in managing the technology but managing the expectations of the stakeholders. (Author/publisher) For the covering entry of this conference, please see ITRD abstract no. E209471.
Samenvatting