Investigating driver distraction : the effects of video and static advertising : a driving simulator study.

Chattington, M. Reed, N. Basacik, D. Flint, A. & Parkes, A.

Roadside advertising is a common sight on urban roads. The purpose of the advertising is to draw the attention of the maximum number of observers to the displayed product or service but this may represent a source of distraction and therefore collision risk for road users. A driving simulator study was conceived to investigate the distraction of the driver from the driving task by static and video advertising. (Author/publisher)


20090984 ST [electronic version only]

Crowthorne, Berkshire, Transport Research Laboratory TRL, 2009, 90 p., 12 ref.; Client Project Report ; CPR 208

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