`Jij rijdt ? Oké !' : evaluatieonderzoek Veilig Verkeer Nederland V.V.N.-campagne alcohol in het verkeer, 1989-1990. Onderzoek in opdracht van het Ministerie van Verkeer en Waterstaat, Directie Verkeersveiligheid DVV.

The publicity campaign held by the Dutch Traffic Safety Organisation (VVN) in 1989-1990 is evaluated. The evaluation of this campaign on drinking and driving consists of the analysis of the results of a questionnaire. The questionnaire is the same as used in the previous measurements. It is sent to the target group, the young male driver aged 18-25 year. The central part of the evaluation research is the analysis of the so-called Fishbein- and Ajzenmodel of reasoned action.