This guide contains information to help law enforcement administrators pursue a successful public information program - forming a unit or organizational function and developing effective strategies and media relations. Explanations of different types of media, roles of law enforcement agencies, on-scene incidents, and development of new releases and conferences are discussed in depth. Many public information campaigns are highlighted with explanations on how to incorporate them into a particular locality. The development of proactive public service announcements (PSAs) is also included along with an overview of current NHTSA Idea Samplers addressing various areas. This manual was designed as a resource tool for law enforcement administrators to use in establishing and evaluating their public affairs programs. Any agency, regardless of size, can use this manual and its concepts. (A)
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