Samenvatting
One of the possibilities to improve traffic safety is the use of publicity campaigns. In this report the publicity during 1971- 1985 to enhance the use of safety belts is reported. Publicity along the motorways, publicity on radio and television and the use of the newspapers as a source for publicity are evaluated. The impact of the publicity is the best along the motorways and the television and when the image is shocking. For the Flemish version see B 29042 fo.