Samenvatting
This report describes currently used Intelligent Transportation systems (ITS) and Transit ITS technologies that have the greatest promise for transit market research. This guidebook documents ITS and Transit ITS technologies currently in use, assesses their potential to provide market research data, and presents methods for collecting and analyzing these data. Also, the guidebook provides three in-depth case studies that illustrate how ITS data have been successfully used to improve market research practices. The guide should be useful to small, medium, and large transit agencies. (Author/publisher)