THIS PAPER REPORTS THE RESULTS OF A LONGITUDINAL STUDY OF PUBLIC PREFERENCE FOR ATTRIBUTES OF A NEW BUS SYSTEM IN CHAPEL HILL, NORTH CAROLINA. A "BEFORE-AFTER" APPROACH WAS USED TO COLLECT ATTITUDINAL, SOCIO-ECONOMIC, AND TRAVEL DATA FROM A SAMPLE OF RESIDENTS. MULTIDIMENSIONAL SCALING WAS USED TO CONSTRUCT STRUCTURAL REPRESENTATIONS OF THE RESPONDENTS ON THE BASIS OF THEIR PREFERENCES. THESE STRUCTURES WERE INTERPRETED USING BEHAVIORAL AND SOCIO-ECONOMIC VARIABLES. THE ANALYSIS WAS PERFORMED WITH BOTH "BEFORE" AND "AFTER" DATA SETS, AND A COMPARISON OF THE RESULTS INDICATES THAT THE PATTERNS OF PREFERENCES CHANGED GREATLY BETWEEN THE TWO SURVEYS. THIS RESULT IMPLIES THAT MARKET SEGMENT CHARACTERISTICS CHANGED WITH EXPOSURE TO THE NEW BUS SYSTEM.(Author/publisher).
Samenvatting